about me
Creative marketing and brand strategist with 12+ years of experience leading end-to-end creative strategy, shaping brand narratives, and building high-impact digital and experiential campaigns.
I translate big-picture vision into clear strategy, scalable systems, and compelling creative — shaped by business goals and audience psychology.
I've built marketing departments from the ground up, led large-scale productions, directed brand identity and content strategy, and created unforgettable experiential moments across consumer, hospitality, and lifestyle brands.
Whether I'm driving creative direction, analyzing performance, or managing a live event run-of-show, I show up as a strategic partner — not just an executor.
Where i show up strongest:
strategic creative
I lead with imagination and land with intention. Creative ideas come naturally — strategy is what gives them structure and staying power. My background in psychology and sociology gives me a natural lens for understanding what moves people — what captures attention, builds trust, and drives action. I thrive at the intersection of creativity and discipline — bold ideas grounded in analytics and insight, executed with purpose.
Collaborative leader
Collaboration is where I do my best work. I'm a natural connector who genuinely enjoys the process — the brainstorms, the partnerships, the relationships built along the way. I've managed agency partners, contractors, and vendors — negotiating contracts, aligning on strategy, and keeping everyone moving in the same direction — alongside executives and cross-functional teams in a variety of environments.
brand builder
Every brand has a story worth telling — the work is figuring out how to tell it in a way that resonates, sticks, and adapts as brands and markets shift. I've shaped brand identity, developed content strategy, and built messaging frameworks for brands across industries. What I love most is taking brand identity off digital and into the world — through activations, events, and experiences that create genuine connection.
experienced generalist
My marketing experience spans the full stack — brand, content, and social strategy, graphic design, analytics, and experiential — now integrating AI to enhance and evolve how I work across each. I've built campaigns, managed shoots, and run live events across in-house, agency, and contract roles — and whether I'm working with a small startup or an established brand, I bring the same range, curiosity, and investment to every project.
