about me
Integrated Marketing and Brand Strategist with 12+ years of experience driving creative strategy, building brand identity, and executing high-impact digital and experiential campaigns.
I translate high-level vision into actionable strategy, scalable systems, and compelling creative rooted in business objectives and audience behavior.
I’ve built marketing departments from the ground up, led large-scale productions, overseen brand identity and content strategy, and developed high-impact experiential campaigns across consumer, hospitality, and lifestyle brands.
Whether driving creative direction, analyzing performance, or managing live event execution, I show up as a strategic partner — not just an executor.
Where i thrive:
strategic creative
I lead with imagination and land with intention. Creative ideas come naturally — strategy is what gives them structure and staying power. My background in psychology and sociology gives me a natural lens for understanding what moves people — what captures attention, builds trust, and drives action. I thrive at the intersection of creativity and discipline — bold ideas grounded in analytics and insight, executed with purpose.
Collaborative leader
Collaboration is where I do my best work. I'm a natural connector who genuinely enjoys the process — the brainstorms, the partnerships, the relationships built along the way. I've managed agency partners, contractors, budgets and vendors — negotiating contracts, aligning on strategy, and keeping everyone moving in the same direction — alongside executives and cross-functional teams in a variety of environments.
brand builder
Every brand has a story worth telling — the work is figuring out how to tell it in a way that resonates, sticks, and adapts as markets shift. I've shaped that story through brand identity, content strategy, and messaging frameworks across a variety of industries. What I love most is taking it off digital and into the world — through activations, events, and experiences that create genuine connection.
INTEGRATED Marketer
My expertise spans the full stack — brand, content, and social strategy, graphic design, analytics, and experiential — now integrating AI to enhance and evolve how I work across each. I've built campaigns, managed shoots, and run live events across in-house, agency, and contract roles — and whether I'm working with a small start-up or an established brand, I bring the same strategic range, relentless curiosity, and deep investment to every project.
