about me
Integrated Marketing and Brand Strategist with 12+ years of experience driving creative strategy, building brand identity, and leading high-impact digital and experiential campaigns.
I translate high-level vision into actionable strategy, scalable systems, and compelling creative rooted in business objectives and audience behavior.
I’ve built marketing departments from the ground up, led large-scale productions, overseen brand identity and content strategy, and developed immersive brand experiences across consumer, hospitality, and lifestyle brands.
Whether directing creative vision, analyzing performance, or leading live event execution, I operate as a strategic partner — aligning brand, business objectives, and audience experience to drive measurable impact.
Where i thrive:
strategic creative
I lead with imagination and land with intention. Creative ideas come naturally — strategy is what gives them structure and staying power. My background in psychology and sociology gives me a natural lens for understanding what moves people — what captures attention, builds trust, and drives action. I thrive at the intersection of creativity and discipline — bold ideas grounded in analytics and insight, executed with purpose.
Collaborative leader
Collaboration is where I do my best work. I'm a natural connector who genuinely enjoys the process — the brainstorms, the partnerships, the relationships built along the way. I've managed agency partners, contractors, budgets and vendors — negotiating contracts, aligning on strategy, and keeping everyone moving in the same direction — alongside executives and cross-functional teams in a variety of environments.
brand builder
Every brand has a story worth telling — the work is figuring out how to tell it in a way that resonates, sticks, and adapts as markets shift. I've shaped that story through brand identity, content strategy, and messaging frameworks across a variety of industries. What I love most is taking it off digital and into the world — through activations, events, and experiences that create genuine connection.
INTEGRATED Marketer
My expertise spans the full stack — brand, content, and social strategy, graphic design, analytics, and experiential — now integrating AI to enhance and evolve how I work across each. I've built campaigns, managed shoots, and run live events across in-house, agency, and contract roles — and whether I'm working with a small start-up or an established brand, I bring the same strategic range, relentless curiosity, and deep investment to every project.
Interested in working together?
Take a look at my work, grab my resume, or say hello.
What I’ve been building
Through Beaux Creative, I work with small businesses and growing brands on brand identity, marketing strategy, events, and the operations underneath, from short intensives to fractional leadership. Bring me your most ambitious idea and I’ll bring it to life.
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