Hired as Blacktop's first Marketing Director, I built the marketing department from the ground up across three brands. I owned strategy and budget, ran paid campaigns up to $30K, built brand partnerships, and directed our outside agency, Coast Creative.

Brand Partnerships: Juneshine × Board & Brew

I launched a co-branded giveaway for Juneshine's new flavor that became Board & Brew San Diego's top-performing campaign, and it grew into an ongoing, company-wide partnership. That win opened the door to partner giveaways with Dark Arts Surf, IKON Pass, GoPro, Vuori, and ClassPass.

6,100+ entries · 1,800+ new followers from a single post

Post-COVID Hiring Campaign

Every location needed staff, fast. I built and ran paid hiring campaigns across Google, Facebook, and Instagram for Board & Brew and Casero Taqueria.

66 new hires in two months · 1.4M+ reach

Brand Launch: Pure Taco

I launched Pure Taco's full presence from zero, including social, website, Google and Yelp, PR, and influencer hostings, and directed its creative through our agency and photographers.

8,900+ Instagram followers in the first six months

At RMD Group, a boutique hospitality group in downtown San Diego, I led marketing for Hard Rock Hotel's bars and nightlife venues (Float Rooftop Bar, 207 Bar & Lounge, and Side Bar) and was the marketing project manager for the hotel's biggest ticketed events of the year. I also built the venues' influencer network from scratch alongside J Public Relations.

New Year's Eve · Hard Rock Hotel San Diego

A city-hopping takeover of 5 rooms and 3 floors, headlined by Kid Ink and DJ Pauly D with 15+ DJs. I ran the full marketing plan: creative deadlines, ticket pacing and price increases, artist and partner announcements, email, paid, and social.

2,800+ tickets · $234K+ in ticket revenue · sold out at the door · sales up 8% over 2017

Halloween Odyssey · Hard Rock Hotel San Diego

The hotel became a tribute to Stanley Kubrick's most infamous films for one of San Diego's largest Halloween parties, with Oliver Heldens, Juvenile & Jadakiss, and 15+ DJs across 5 rooms and 3 floors. I project-managed all marketing before and after the event and worked with our Promotions Director on artist, photo, and video bookings.

2,000+ tickets · $125K+ in revenue

Side Barre Fitness Series · Brand Partnership

To give Side Bar a new daytime identity, I created a fitness event series with Pure Barre (a 50-minute workout) and SUJA Juice (two health-conscious cocktails with our mixologist), plus hosted bites and a Pure Barre swag bag. I marketed it through partner channels, influencers, paid social, and email.

Sold out, and led to follow-up partnerships with other local fitness studios

Canines & Cocktails · Fundraiser

I planned and ran a rooftop happy hour at Float benefiting The Animal Pad rescue, with adoptable pups, a raffle, gift bags, and custom cocktails built with our liquor sponsors. I owned every detail, from outreach to local businesses for raffle donations to setup and teardown.

$2K+ raised · 4x expected attendance · 6x expected venue revenue

I led social strategy and content for three hospitality and wellness clients. That meant learning each brand well enough to speak for it, from Trust's chef-driven, seasonal menu to the Westgate's historic, French-inspired elegance.

• Increased Instagram impressions 42–284% across all three accounts

• Built influencer databases and outreach for each brand

• Photographed original content, including the launch of Trust's new brunch menu

I was hired as OMG Hospitality Group's first marketing department head after the pandemic and rebuilt the department from the ground up across six restaurant concepts, with new processes, a newly trained social team, and a design team I managed. I was the liaison between each restaurant's leadership and our marketing team, and the sole project manager for our biggest launches.

Grand Opening: Moe's Steakhouse Mission Beach

I led marketing for the opening of Moe's, the revival of an iconic San Diego steakhouse. I coordinated our PR agencies, built the guest list and influencer invites, brought in sponsors, ran social support, and directed the opening photo and video.

Backyard Relaunch

I was the project manager for the debut of the newly redesigned Backyard in Pacific Beach, along with our local advertising campaigns across the group.

Four Website Redesigns + a Video-First Content Shift

I led full website redesigns for OMG, Backyard, Moe's, and Waterbar with our design agency, and shifted our creative toward high-quality video and interactive web content, directing our social media coordinator, local photographers, videographers, and agencies.

Earlier Experience

At Red Door Interactive, one of Ad Age's Best Places to Work, I managed monthly content strategy for the agency's own social channels and ran community management for clients including ASICS and SDCCU, representing each brand in a voice that stayed on-brand and on-strategy. I also led creative direction for in-house marketing, paid media, and banner ads.

I supported Swinerton's in-house marketing team, a leader in construction and renewable energy, with project proposals, email campaigns, web and print collateral, and the San Diego office's social media. I also planned company events from start to finish, including a day at the Del Mar Races and a company-wide field day.

As the sole marketing and events lead for a female-powered outdoor adventure travel start-up, I built the brand's social channels from a handful of followers to several thousand in a matter of months, on a lean budget. I also planned and organized the company's outdoor adventure trips.

At Fortune 500 Arrow Electronics, I created web content, landing pages, and campaign graphics for the OEM Computing Solutions team. I was also the sole liaison between industry sponsors and the Foundation Fighting Blindness for Arrow's annual charity golf tournament, Scramble for Sight, which raised over $50K.

For this Colorado culinary tour company, I ran social strategy with our restaurant partners, managed event logistics, and worked on-site at weekly tours. The company earned its first-ever nomination for Best City Tour on Denver's A-List.