Portfolio

As Marketing Manager at Ascend Hospitality Group, I led marketing across fine-dining, casual and quick-service brands in Seattle and Salt Lake City. The heart of my role was producing our biggest experiences, from New Year’s Eve and Halloween to the Kentucky Derby party and a summer series, taking each from concept and creative direction through vendors and talent to run-of-show and on-site execution. I also owned the corporate marketing calendar and managed a team of coordinators and contractors. Across 14 ticketed events, we filled 92% of seats, sold out eight, and brought in $326K+ in ticket sales.

New Year's Eve Masquerade Ball · Ascend Prime

Alongside my director, I co-concepted and pitched a modern masquerade ball for New Year's Eve 2023, then brought it to life across the 31st floor with a string quartet, roaming performers, a DJ, a Patrón El Alto ice sculpture, caviar service, and custom take-home gifts.

Sold out · 216 tickets · $84.8K in ticket sales · average ticket price up 36% over the year before

Studio 31 New Year’s Eve · Ascend Prime

I concepted Studio 31, a modern Studio 54 take on New Year’s Eve at Ascend Prime: disco balls and neon in every room, go-go dancers and a roller-skating duo, a GlamBot photo booth, a Sketchbot “ID” that got guests past the velvet rope into a red room, and a disco-ball drop with fireworks over Meydenbauer Bay, all built around a give-back to Bellevue LifeSpring.

Kentucky Derby Party × Woodford Reserve · Ascend Prime

We partnered with Woodford Reserve to sponsor our Derby party and built the activation around the brand: a rose horseshoe photo moment, Woodford-branded props and print-outs, and a Derby cocktail menu featuring a Mint Julep and Bourbon Smash. I promoted it with a four-email ticketing sequence, paid social, a Curiocity Seattle contest, and local creators.

6,570 email recipients · 2% email click-through, about 1.5x the events industry average · coverage from a 268K-follower local creator

Sixth Anniversary × Fourth of July · Ascend Prime

I concepted Ascend Prime’s yearbook-themed sixth-anniversary party around eye-level Fourth of July fireworks from the 31st floor, with an “Ascend Hall of Fame” of press and team spotlights, an audio guest book, a Polaroid wall, a champagne wall and a DJ.

Día de los Muertos Lounge Party · Ascend Prime

For Halloween 2023, I drove concept and design of Ascend Prime’s annual Día de los Muertos lounge party in our private event space, with marigold installations, an altar-inspired photo moment, an aura photo booth, custom cocktails, and themed entertainment such as roaming tarot readers, numerologists, and psychics.

Sold out two years running · doubled the average ticket price and still sold out · ticket revenue up 109% year over year

Seattle Cocktail Week · Content Campaign · Ascend Prime

For Seattle Cocktail Week, I produced a photo and video shoot around our bar team's signature cocktails, from a smoke-filled cloche reveal to a rubber duck garnish, and turned it into a reel-first social campaign.

Top organic reel of the quarter: 11.7K plays · 10.5K accounts reached, 4.1K of them new to the account

Aqua Terra Commercial Shoot

I wrote the creative brief, storyboard, and run-of-show for Aqua Terra Steak + Sushi's commercial: :15 and :30 spots, a vertical cut for social, and 20 B-roll clips built around the restaurant's signature tableside moments.

I was hired as OMG Hospitality Group's first marketing department head after the pandemic and rebuilt the department from the ground up across six restaurant concepts, with new processes, a newly trained social team, and a design team I managed. I was the liaison between each restaurant's leadership and our marketing team, and the sole project manager for our biggest launches.

Grand Opening: Moe's Steakhouse Mission Beach

I led marketing for the opening of Moe's, the revival of an iconic San Diego steakhouse. I coordinated our PR agencies, built the guest list and influencer invites, brought in sponsors, ran social support, and directed the opening photo and video.

Opening coverage in San Diego Magazine (article + video), SanDiegoVille, WhatNow San Diego and LaJolla.com

Backyard Relaunch · Pacific Beach

When Backyard relaunched with a retro rebrand, I supported the project lead through launch and handled the marketing rollout: an updated website, refreshed social channels, new menus, and new activations, including a party brunch with build-your-own mimosa and bloody mary bars and a recurring drag brunch. I also ran local advertising campaigns across the group.

Four Websites + a Video-First Content Shift

I led three full website redesigns, for OMG Hospitality Group, Backyard and Waterbar, and built Moe’s site from scratch with our design agency. I also shifted our creative toward high-quality video and interactive web content, directing our social media coordinator, local photographers, videographers and agencies.

Hired as Blacktop's first Marketing Director, I built the marketing department from the ground up across three brands. I owned strategy and budget, ran paid campaigns up to $30K, built brand partnerships, and directed our outside agency, Coast Creative.

Brand Partnerships: Juneshine × Board & Brew

I launched a co-branded giveaway for Juneshine’s new flavor that became Board & Brew San Diego’s top-performing campaign, and it grew into an ongoing, company-wide partnership. That win opened the door to partner giveaways with Ashland Seltzers, Dark Arts Surf, IKON Pass, GoPro, Vuori and ClassPass, including an IKON Pass giveaway that drew 7,610 entries.

6,100+ entries · 2,191 new followers from a single post

Post-COVID Hiring Campaign

Every location needed staff, fast. I built and ran paid hiring campaigns across Google, Facebook and Instagram for Board & Brew’s eight locations and Casero Taqueria.

65+ new hires in two months · 1.4M+ reach

Brand Launch: Pure Taco

I launched Pure Taco's full presence from zero, including social, website, Google and Yelp, PR, and influencer hostings, and directed its creative through our agency and photographers.

10k+ Instagram followers in the first six months

At RMD Group, a boutique hospitality group in downtown San Diego, I led marketing for Hard Rock Hotel’s bars and nightlife venues (Float Rooftop Bar, 207 Bar & Lounge and Side Bar) and was the marketing project manager for the hotel’s biggest ticketed events of the year. I started as a contractor and was promoted to manager within four months.

New Year's Eve · Hard Rock Hotel San Diego

A city-hopping takeover of 5 rooms and 3 floors, headlined by Kid Ink and DJ Pauly D with 15+ DJs. I ran the full marketing plan: creative deadlines, ticket pacing and price increases, artist and partner announcements, email, paid, and social.

2,800+ tickets · $234K+ in ticket revenue (before bottle service) · sold out at the door · sales up 8% over 2017

Halloween Odyssey · Hard Rock Hotel San Diego

The hotel became a tribute to Stanley Kubrick's most infamous films for one of San Diego's largest Halloween parties, with Oliver Heldens, Juvenile & Jadakiss, and 15+ DJs across 5 rooms and 3 floors. I project-managed all marketing before and after the event and worked with our Promotions Director on artist, photo, and video bookings.

2,000+ tickets · $125K+ in revenue

Side Bar Relaunch · Brand Aesthetic

After Side Bar’s renovation, I repositioned it to keep its nightlife regulars while winning a new happy hour and craft-cocktail crowd. I built its feed and visual aesthetic, directing venue, cocktail, food and event photography through weekly shot lists, and grew its influencer network with J Public Relations.

2.6M Instagram impressions (+64%) · 786.9K reach (+36%) in the first year after relaunch vs. the year before

Side Barre Fitness Series · Brand Partnership

To give Side Bar a new daytime identity, I created a fitness event series with Pure Barre (a 50-minute workout) and SUJA Juice (two health-conscious cocktails with our mixologist), plus hosted bites and a Pure Barre swag bag. I marketed it through partner channels, influencers, paid social, and email.

Sold out, and led to follow-up partnerships with other local fitness studios

Canines & Cocktails · Fundraiser

I planned and ran a rooftop happy hour at Float benefiting The Animal Pad rescue, with adoptable pups, a raffle, gift bags, and custom cocktails built with our liquor sponsors. I owned every detail, from outreach to local businesses for raffle donations to setup and teardown.

6x expected venue revenue · 4x expected attendance · $2K+ raised

Boots & Dukes Country Fest · Float Rooftop

A new country festival series on Hard Rock Hotel San Diego's rooftop: four Sunday day parties from May to August 2018, with BBQ, beer, line dancing, and artists including Morgan Wallen and Jordan Davis. I ran social and marketing for the series, acted as the liaison between the festival's promoters and Hard Rock, and covered each date live on Hard Rock and Float's channels.

Featured on CBS 8 News · 3 of 4 dates sold out, including Morgan Wallen and Jordan Davis

Float Rooftop · Weekly Event Programming

Beyond the big ticketed nights, I supported our promotions partners’ events on Float with live social coverage and marketing, including SUNBURN, a weekly summer pool party, SUNBURN Fitness rooftop workouts, FNGRS CRSSD and LED Presents concerts, and the San Diego Young Professionals Network’s Chocolate & Vino. I was the liaison between the promoters and Hard Rock.

315.8K Instagram impressions (+137%) · 166K reach (+144%) in Jan 2018–Apr 2019 vs. the previous period · 11% avg. engagement rate

Earlier Experience

At Chemistry PR, I ran social for four San Diego hospitality and wellness venues, each with its own voice: TRUST and its sister restaurant Hundred Proof, The Westgate Hotel, and AquaVie's fitness club and spa.

• 1.3M+ impressions and 100K+ engagements across all platforms for TRUST, The Westgate and AquaVie in four months

• Grew Instagram impressions at TRUST +50% (240.9K), The Westgate +43% (71.7K) and AquaVie +284% (64.1K)

• Built each brand's influencer outreach from scratch and shot original content, including TRUST's brunch menu launch

At Red Door Interactive, one of AdAge's Best Places to Work, I ran content strategy and execution for the agency's own social channels and led community management for clients including ASICS and SDCCU. I also directed creative for Red Door's in-house marketing, paid media and banner ads.

At Swinerton, a leading construction and renewable energy firm, I supported the in-house marketing team on project proposals, email campaigns, web and print collateral, and the San Diego office's social media. I also planned and ran internal events, including a day at the Del Mar Races and a company-wide field day.

As the sole marketing and events coordinator for Bold Betties, a female-powered outdoor adventure travel and rental gear start-up, I built its social channels from scratch and grew the online community from a handful of followers to several thousand in a matter of months. I also ran low-budget marketing programs and organized its outdoor adventure trips.

At Arrow Electronics, a Fortune 500 electronics distributor, I created web content, landing pages, ad copy and promotional graphics for the OEM Computing Solutions team, and ran weekly campaign analytics. I was also the sole liaison between industry sponsors and the Foundation Fighting Blindness for Arrow's annual charity golf tournament and silent auction, Scramble for Sight, which raised over $50K.

For Culinary Connectors, a premier Colorado culinary tour company, I ran social media for the company and its restaurant partners, managed event logistics, and worked on-site on weekly tours. That work led to the company's first nomination for Best City Tour on Denver's A-List in its five years in business.