I owned the corporate marketing calendar for Ascend Hospitality Group's restaurants across the greater Seattle and Salt Lake City areas, from strategy and budget to content and reporting. The biggest part of my role was creating signature experiences: ticketed events, sponsor partnerships, and seasonal programs that made the 31st-floor Ascend Prime a destination. Our annual calendar included New Year's Eve, the Kentucky Derby, a Fourth of July anniversary party, Halloween, and a summer social series.

New Year's Eve Masquerade Ball · Ascend Prime

I concepted and pitched a modern masquerade ball for New Year's Eve 2023, then brought it to life across the 31st floor with a string quartet, roaming performers, a DJ, a Patrón El Alto ice sculpture, caviar service, and custom take-home gifts.

Kentucky Derby Party × Woodford Reserve

I partnered with Woodford Reserve to sponsor our Derby party and built the activation around the brand: a rose horseshoe photo moment, Woodford-branded props and print-outs, and a Derby cocktail menu featuring a Mint Julep and Bourbon Smash. I promoted it with a four-email ticketing sequence, paid social, a Curiocity Seattle contest, and local creators.

6,570 email recipients · 44.5% avg. open rate · 19.3K reached by our boosted reel · 115+ photo booth captures · coverage from a 268K-follower local creator

Seattle Cocktail Week · Content Campaign

For Seattle Cocktail Week, I produced a photo and video shoot around our bar team's signature cocktails, from a smoke-filled cloche reveal to a rubber duck garnish, and turned it into a reel-first social campaign.

Top organic reel of the quarter: 11.7K plays · 10.5K accounts reached, 4.1K of them new to the account

Día de los Muertos Lounge Party

For Halloween 2023, I designed a Día de los Muertos lounge party in our private event space, with marigold installations, an altar-inspired photo moment, themed entertainment, and featured cocktails.

Aqua Terra Commercial Shoot

I wrote the creative brief, storyboard, and run-of-show for Aqua Terra Steak + Sushi's commercial: :15 and :30 spots, a vertical cut for social, and 20 B-roll clips built around the restaurant's signature tableside moments.