As Senior Marketing Manager at Ascend Hospitality Group, I managed the planning and execution of marketing initiatives across multiple restaurant brands spanning fine dining, quick service, and casual dining concepts in the greater Seattle and Salt Lake City areas.

I owned the corporate marketing calendar, overseeing strategy, budgeting, planning, and execution across all activations and campaigns. I managed end-to-end content development across social, email, paid media, and web — ensuring brand voice consistency and alignment across all platforms and teams.

A significant part of my role was driving experiential marketing for large-scale events including New Year's Eve and Halloween parties, holiday brunches, a Kentucky Derby party, and a summer series — conceptualizing themes, directing creative, coordinating talent and vendors, and managing on-site execution from run-of-show to post-event reporting.

I directed biweekly and monthly performance reporting across paid and organic channels, translating data into actionable insights to improve KPIs and overall ROI. I also managed influencer collaborations, led crisis and reputation management strategy, and directly managed a team of internal coordinators and contractors.

At RMD Group, a well-known local boutique hospitality consultancy, I was the Marketing Manager for several venues in downtown San Diego, including the bars at the Hard Rock Hotel - Float Rooftop Bar and 207 Bar & Lounge, Side Bar Nightclub, and Ciro’s Pizzeria, and assisted in marketing strategy for the RMD Private Events team. I played an integral role in the planning and execution of overall marketing strategy for small to large-scale events and promotions, including the Halloween and NYE parties at Hard Rock Hotel San Diego.

I started my career at RMD as a part-time contractor and was quickly promoted to manager within my first year. I exhibited a thirst for knowledge, a willingness to dive in and get my hands dirty, and the ability to think outside of the box to implement new programs and strategies that would help streamline processes and drive revenue.

I was responsible for strategizing and executing content creation, social media, email, advertising, influencer marketing, website build-out, creative direction, campaign management, event planning, budgeting, overall project management, and new hire training.

During my time at RMD, I was able to create lasting relationships with partners and influencers alike, creating a solid network of support for the marketing of upcoming events. I thrived in an environment where I was given adequate direction but also a great deal of opportunity to let my creativity, outgoing personality, and innovative spirit shine.

At Red Door Interactive, voted one of AdAge's Best Places to Work, I managed monthly content strategy and execution for in-house social media, as well as community management for various clients. This included creative direction and implementation for all online, in-house marketing efforts, paid media, and banner ads. I worked with clients ASICS and SDCCU to provide quality customer service through community management on all social channels, representing clients in a tone and style that was on-brand and on-strategy. I was effectively able to empower customers with knowledge on product options and customized solutions to any problems or issues that were brought to the brand's attention.

For both Red Door and clients alike, I helped initiate, develop, and implement communications strategies to support the organization's objectives. After years of working in-house for clients and brands, I was able to gain an in-depth perspective into agency life and expand my knowledge on key marketing strategies and processes.

As a contractor for Swinerton, a leading name in the construction and renewable energy sector, I provided production and administrative support to the in-house marketing team. I was responsible for new project proposals, email campaigns, web and print collateral, day-to-day logistics, and event management, as well as the San Diego office social media efforts. This involved preparing, scheduling, and posting approved content for multiple social networks, planning editorial calendars, coordinating photography, gathering information for weekly project updates, and providing exceptional content for both web and social media. In addition, I conceptualized and organized in-house events from start to finish including a day at the Del Mar Races, a company-wide field day, monthly happy hours, and other team-building activities.

As the sole marketing and events consultant for Bold Betties, a female-powered outdoor adventure travel and rental gear start-up, I displayed a highly determined work ethic and creative presence. From the conceptualization and strategic development of social media channels to the execution of content and campaign monitoring, I was able to deliver and exceed expectations. In a matter of months, I built highly active and engaged communities through compelling content, growing the online community from a handful of followers to several thousand. I designed, implemented, and managed online marketing programs on a low budget that increased customer acquisition, satisfaction, retention and loyalty.  

I consistently monitored campaign deliverability through analysis and success metrics, and in turn provided results and recommendations for improving campaign and promotion performance.  I maintained client and partner communication, ensuring client satisfaction throughout the course of my work. In addition, I organized numerous detailed outdoor adventure travel trips, and showed versatility and flexibility by wearing many hats, as is expected in any early-stage start-up environment. 

At Arrow Electronics, a Fortune 500 company specializing in the distribution of electronic components and computer products, I became an integral part of the OEM Computing Solution team's marketing efforts. I was largely responsible for web content creation, edits, updates, and design. This included developing ad copy, creating landing pages, image and banner creation for promotions, campaigns, and events, and other marketing collateral. I was responsible for running weekly analytics reports  to monitor campaigns and website updates. At Arrow, I was provided with a great deal of training in several marketing programs including Basecamp, Salesforce, Wordpress, Photoshop, Google Analytics, and Oracle. I have continued to utilize my training in these programs, and have taken several web and graphic design classes in the years since. 

I was also the primary contact and coordinator of major events and marketing projects. I coordinated event logistics including set up and take down of events, registration, attendee tracking, and presentation and materials support. Notably, I single-handedly acted as the liaison between major electronic industry sponsors and the Foundation Fighting Blindness to run Arrow's annual charity golf tournament and silent auction, Scramble for Sight,  raising over $50k for the foundation.   

For Culinary Connectors, a local premier culinary tour company who's mission is to educate and share the extraordinary culinary talent in Colorado, I worked to maximize the online presence and awareness of both the company and restaurant partners through fresh social media tactics. I managed all social media accounts, working with partners to set social strategy and calendars, and provided analysis and success metrics for social media/content programs.

In addition, I handled all of the company's event logistics and customer service,  and fostered community relationships both online and in-person, working directly on-site on weekly culinary tours. Through this, I built, serviced, and maintained strong client relationships, both new and existing, and consistently worked with partners to meet their business needs. This led to a nomination for Best City Tour on Denver's A-List, a yearly city-wide contest celebrating the city's best local businesses, a nomination the company had not received in it's five years of open business.